HubSpot’s engineering team kicked off their AI adventure with GitHub Copilot back in 2023, evolving from tentative trials to nearly everyone on board, thanks to savvy exec support and structured pilots that got whole teams experimenting together. They smartly invested in a dedicated AI squad to handle tool adoption, tweak setups for their specific tech stack, and foster a buzzing community for sharing wins and woes—proving that central teams can supercharge progress without breaking the bank. By ditching restrictive rules, flaunting real data to squash skeptics, and offering tailored tools, they blasted past 90% adoption, turning AI fluency into a must-have skill for hires. For SMBs and MSPs eyeing similar gains, this shows that with a dash of executive nudge and metrics-driven tweaks, you can scale AI coding tools from niche experiments to everyday efficiency boosters without the usual hype-fueled headaches.
Source: https://product.hubspot.com/blog/context-is-key-how-hubspot-scaled-ai-adoption
