Mixpanel recently spilled the beans on a security hiccup involving a smishing attack that snuck up on a handful of customers back on November 8th, 2025, proving that even analytics pros aren’t immune to these digital curveballs. They wasted no time firing up their incident response routines, swiftly walling off unauthorized access and fortifying affected accounts to keep the damage contained. Bringing in outside cybersecurity experts was a smart move to thoroughly scrub the system and patch things up. For SMBs and MSPs juggling similar tools, this is a wake-up call to bolster your anti-phishing defenses and have a rock-solid response plan ready—because waiting for the next cyber sneak attack is no way to run a business.